About David Rounds

David brings a notable perspective to the IT industry, having built and grown his company during some of America’s most difficult times, including the aftermath of 9/11, the Great Recession and the Covid-19 pandemic. When the times got tough, he doubled down and partnered with leaders like Microsoft to bring customers the latest industry-changing technology and strategy. Since 2001, David has continued to lead NetEffect to thrive on the other side of challenging circumstances, guided by his commitment to personal integrity, attention to industry trends and fantastic customer service.

For over two decades, David has set the standard for progressive IT firms that support Las Vegas businesses. He knows how technology fits into and improves business strategy and operations. He believes there’s no singular way to help businesses effectively leverage IT solutions to solve problems and experience growth. David is passionate about meeting clients exactly where they are and finding the best solution according to their business requirements. Considered an expert in business technology, he has consulted on hiring CIOs, offered top-level executive insight and created business strategies around IT. Clients don’t think of him as the CEO of NetEffect; they consider him their trusted IT partner.

At the core of David’s world are his family and his community. He grew up in Las Vegas and is an avid member of the Gentleman’s League, a thriving nonprofit assisting Las Vegas-based charities. He has been married for over 27 years and has three wonderful grown children. David enjoys time outdoors in nature and camping, or more adventurous scuba diving and traveling to new places.