David Rounds, CEO Of NetEffect
Las Vegas Native And CEO Of NetEffect, David Rounds Helps The City’s Business Owners Transform Their Company Strategy With Technology
For over two decades, David Rounds has set the standard for progressive IT firms that serve law firms, CPAs and construction companies in Las Vegas. Clients know David as CEO of NetEffect; they also know him as their trusted IT partner.
David has been an integral player in the evolution of business technology in Las Vegas. With more than 25 years’ experience, David has a deep understanding of the ins and outs of the technology and security landscape. He knows how tech fits into and improves business strategy and operations for the companies that support one of the most thriving cities in America.
David has two decades experience beating the odds, and he helps clients do the same every day.
Since David founded NetEffect (then called uptimeLV) in 2001, he has been through the most challenging circumstances America has seen in modern times. His business was started in the aftermath of 9/11, and then it survived the Great Recession in 2008 and the Covid-19 pandemic in 2020. David led NetEffect to thrive on the other side of these conditions with his commitment to personal integrity, attention to industry trends and incredible customer service.
From the beginning, he partnered with industry leaders like Microsoft and became an expert in Microsoft365. Microsoft even started referring clients to him to get them started with the program. That initiative positioned David as a leader during the Covid-19 pandemic too. Restrictions forced entire companies to work remotely, no matter how skilled or comfortable employees were with technology.
David saw the shift to remote work before the pandemic hit; he knew he had to keep their IT strategy current to keep his clients’ businesses competitive. As a result, most of his clients already had remote capabilities before the pandemic. For those that didn’t, David and his team had them set up in less than two weeks – with no employee downtime, they were back to doing what they do best.
In Las Vegas, customer service standards are high. David’s are higher.
Before NetEffect, David worked for a consulting firm. He met with clients and used his expertise in technology to implement software packages to streamline their processes. When the VP of a local casino asked David if they would save money by coupling two integration packages together, David said it was a good strategy. His boss was livid. His employer claimed that David cost them hundreds of thousands of dollars in potential sales by saving the client money. David’s boss rebuked him for this supposed failure.
So, David quit, vowing to only treat clients and employees with respect, integrity and authenticity. He’d never allow that situation to repeat itself.
After all, Las Vegas is the nation’s leader in the hospitality industry. Customer service standards are high for tourists and residents, including David. He makes sure to design every strategy with each client’s specific goals in mind. His clients treat him as a partner because they see their return on investment grow year over year when they do.
David knows there’s no one way to help a business leverage IT solutions to solve issues and see growth. NetEffect has served as interim director of IT; David has consulted on hiring CIOs, offered top-level executive insight and created business strategies around IT. Solutions look different for each client, and NetEffect must meet each client exactly where they are.
It’s not the 100+ five-star ratings NetEffect holds on Google (the highest for IT firms in the state of Nevada) that keeps David and his team going. It’s getting knee-deep with clients to design creative solutions that get results whether they are in an office, working from home or out in the field.
The tech industry notices David’s efforts too. NetEffect is ranked as a leading managed services provider by the Channel Company’s CRN Magazine, one of North America’s most considerable resources for IT news, trends, analysis and insight. With a notable forward-thinking approach, David and NetEffect have earned the Award Channel Futures MSP 501 three years running and CRN’s MSP 500: Pioneer 250 in 2020.
David is a proud father, husband and outdoorsman.
David is a Las Vegas native and enjoys giving back to the community by being an active member of the Gentleman’s League, which assists other local nonprofits through charitable events. He and his wife, Shelly, raised their three children in this vibrant city. Today they are proud parents of two college graduates and one soon to be in grad school. With more free time arriving as empty nesters, the couple of 27 years looks forward to spending more time outdoors in nature, camping at Zion National Park and adventurous scuba diving in the Caribbean. David and Shelly are proudest to contribute their time and effort back to businesses and friends in their hometown of Las Vegas.
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